Whether you're going for a fresh-faced look or smoky-eyed drama, a few quick squeezes with a lash curler will make your eyes pop. (Some makeup artists swear curling has more impact than any mascara or shadow as it makes your eyes appear wider.)
For maximum effect, start at the base of the lashes and curl several times, inching the curler outward toward the lash ends, suggests New York City hair and makeup artist Eva Scrivo, whose clients include Martha Stewart.
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